Oumlil is a brand rooted in the principles of bespoke tailoring, defined by its distinct attention to craftsmanship, luxurious fabrics, and trims. Initially founded as a bespoke service in 2005 by Casablanca native Hicham Oumlil, and drawing inspiration from his Moroccan upbringing and expatriate experience; the brand celebrates the richness of cultural intersections. The name “Oumlil” translates to “the color white,” symbolizing subtle elegance, revival and newness.
The beauty of cultural crossings lies in the interplay not only of traditional markers like race and rituals but also the unique ‘cultures’ of professions, perspectives, and personal identities. This ethos defines Oumlil’s collections, which explore the rich heritage of these intersections by reimagining classic silhouettes with luxurious textures, thoughtful layering, and playful details, designed for individuals who transcend traditional boundaries of career, race, or age..
Selected press coverage
A global brand
Special orders
Customers have the option to alter pieces from the ready-to-wear collections, and select from a curated selection of high-end seasonal fabrics and trims. There is no option to change the style.
The process of consultation, fittings, pattern grading, and final production, takes about 5 weeks.